V J F + I N C : R E V O L V E R

Stoli Ad

2011-06-07T00:14:00.000-04:00

They shot the latest Stoli Ad in Library Bar in the Paramount Hotel. We did the graffiti installation around the base of the bar.

BUILT BY STEREO

2011-04-07T16:49:00.000-04:00

CO-OP : HOTEL ON RIVINGTON

2011-04-07T16:36:00.000-04:00

New Hotel Project.

VINATTA WINEHOUSE

2011-04-07T16:32:00.000-04:00

New project at 69 Gansevoort.

MARQUEE LAS VEGAS : KASCADE BILLBOARD

2011-02-01T21:44:00.002-05:00

Check out our Billboards in the Kascade trailer for Marquee Las Vegas. We did the launch campaign for 2011 Opening...

FERRARI: Lifestyle Project

2011-01-15T00:34:00.006-05:00

Project Details to Follow.

MARQUEE : LAS VEGAS : NYE 2011

2011-01-15T00:17:00.004-05:00

CLEVELANDER : South Beach Miami

2011-01-15T00:04:00.000-05:00

We developed the launch campaign in collaboration with MPIRE Creative as well as marketing and promotions through the newly renovated landmark property.

Paramount Hotel : loveisPARAMOUNT Collection

2011-01-14T23:59:00.001-05:00

A signature line of concept premiums for Paramount Hotel. All with the signature scent we assigned to the space.

GOOD UNITS : Hudson Hotel NYC

2011-01-14T23:50:00.001-05:00

Another design collaboration with friend / designer Robert McKinley for the basement event space under the Hudson Hotel.

HIEDI KLUM's : Halloween Party 2010

2011-01-14T23:41:00.002-05:00

It's a little past due, but we developed and produced the exclusive Halloween Party Invites for Heidi's Halloween bash. Sponsored by AOL and Absolut Cocktails. DJ ?UESTLOVE. What a night! (Hint do you see the resemblance of the illustration?)...

NEW YORK HOTEL : Deluxe Music Collection

2011-01-14T23:28:00.001-05:00

Another project soon to be release internationally produced by my self and partner Yan Saquet.

BAGATELLE : Lifestyle Music Project

2011-01-14T23:24:00.000-05:00

We recently released a limited edition double CD Collection with Jacques Dumas for the legendary Bagatelle Brunch.

MARQUEE : LAS VEGAS at The Cosmopolitan

2011-01-14T22:17:00.002-05:00

VJF+INC developed the new brand platform and design aesthetic for the New Marquee Nightclub + DayClub the recently opened Exclusively at The Cosmopolitan Hotel.

LAVO : NYC Event Promotions

2011-01-14T22:07:00.000-05:00

We've been developing all event promotions for LAVO NYC. LAVO NYC has proven to be one of the most respected establishments in NYC. Italian restaurant and Night Club. LAVO is known to bring the biggest names in music.

EAT CLEANER™ : All Natural Food Wash + Wipes

2011-01-14T22:01:00.000-05:00

Been developing this brand/product and we have seen some major success...Available at Wegmans, Whole Foods, Ralphs (West Coast), Stater Brothers (West Coast), Publix (South), Albertsons and more. We'll be featured on air at QVC in the next month. We've partnered with Martha Stewart Everyday Food Magazine, Real Simple Magazine and others. Most recently we were one of 6 Finalists in the INC Magazine Newprenuer of the Year Contest as well as the only Official Food Wash of the Food Network. FoodTV uses Eat Cleaner™ in their test kitchens and for food prep before filming. Join the Cleaner Plate Club at eatcleaner.com

MISSION : Athelete Engineered Products

2011-01-14T21:49:00.000-05:00

This is our first project with our Mission™ partners. A lot more to come...

Green is Universal : Installation

2011-01-14T21:43:00.000-05:00

We did another installation in the windows of 30 Rock for Green is Universal. A division of NBC Universal.

TUMT : The Urban Movement Tour

2011-01-14T21:40:00.002-05:00

We are happy to be a part of such an influential movement in pop-culture. TUMT : We've developed the DNA of the brand and all assets. Be sure to check it out in NYC / MIA / LA and then back to NYC for the finals!

Village Social : Kitchen + Bar

2011-01-14T21:22:00.000-05:00

Another new restaurant Project.

ARROSTO : Restaurant Branding Project

2011-01-14T21:20:00.000-05:00

Newly completed restaurant project with Restaurateur Godfrey Polistina of Carmine's, Virgil BBQ, Ouest and more.

Education Rocks

2011-01-14T21:09:00.001-05:00

Latest Installation for City Of Hope and Emiliani Enterprises. Wall of Hope was a donation wall to support Breast Cancer. Those generous enough to donate got their name tagged on the wall. We also painted a 30 x 40 ft back drop for the Fashion + Beauty Expo featuring the most exclusive global brands.

CIANO : NYC : Chef Shea Gallante

2010-11-05T00:28:00.002-04:00

Just finished a new restaurant project with Stratis Morfogen (Phillipe Chow Restaurant Group) and Executive Chef Shea Gallante. Ciano Opens November 5th.

EWOK 5MH : Toy Truck Collection

2010-07-25T01:03:00.003-04:00

Sold Out...Try and Find 'Em!

World Premier at the 14th Annual Los Angeles International Short Film Festival // Friend // Artist // Brian Ermanski // The Prince of Elizabeth Street

2010-07-24T16:58:00.005-04:00

Visit the Official Site

DF Reunion : May 2010 : Fact One

2010-06-14T08:52:00.001-04:00

Here is the wall folks...FACT ONE. EWOK 5MH. EMIT. GAZE. NOBLE. CYCLE. SUB. RAPES. EAST. LEAD. MERZ. RISK 9. QUEEN ANDREA. JIVE. T-DEE.

DF CREW : CROATIA : MAY 2010

2010-06-13T09:39:00.000-04:00

KAWS - Stages by LA

2010-05-14T08:21:00.001-04:00

KAWS - STAGES PORTRAITS BY LA MJC from La MJC on Vimeo.

A Bid To Save The Earth

2010-05-14T08:19:00.002-04:00

Christie's Green Auction + GIU : A Bid to Save the Earth

2010-02-21T11:15:00.005-05:00

We are partnering with Green is Universal + Christie's Auction House to do a visual bridge between the windows of Christie's and NBC at 30 Rock that cross 49th Street. The concept is to have the 2 windows "Talk to Each Other". We will reveal the outcome shortly. Stay tuned...in the meantime please sign up to be a part of this very important movement at abidtosavetheearth.org or greenisuniversal.com . Thank You!

Interview Magazine : 40th Anniversary : Good Units

2010-02-16T09:37:00.010-05:00

In collaborations with DAKS, Sky, FACT ONE + Street Artist Brian Ermanski (the Price of Elizabeth St). we transformed the core space for the event.

Among the attended...

Chloë SevignyTerry Richardson

Naomi Campbell

Me + Rob McKinley

THE CHAIR : Good Units

2010-02-16T09:31:00.006-05:00

We slipped 2 brand new calf leather chairs out of the box and...

Mark sanded + stained.Ben gave the first pass.

Rob + I finished it off...more flix to come.

GOOD UNITS : Hudson Hotel NY

2010-02-16T09:03:00.005-05:00

New project with designer/friend Robert McKinley...amazing 13,000 sq ft. event space.

London Handstyles Book

2010-01-29T17:37:00.001-05:00

London Handstyles Book Graffiti Exhibition - Rare Kind Gallery London 14-19/8/09 from The Kool Skool on Vimeo.

GOOD B™ :: Urban Goggle Hat :: Preview

2010-01-29T17:17:00.008-05:00

We just got the first shipment in. Patent Pending. Soon to be sold at Barney's New York. More images to come.

At the Studio with EWOK 5MH : Brooklyn

2010-01-29T16:22:00.004-05:00

Paramount Hotel : Rebrand

2010-01-29T14:50:00.007-05:00

We've completed the first phase of the rebranding / redesign effort for The Paramount : Hotel New York.
We designed and rebranded the entire ID package + interiors for the main Hotel, Library Bar, 46 Bar. More to come...

We've completed the first phase of the rebranding / redesign effort for The Paramount : Hotel New York.
We designed and rebranded the ID and interiors or the main hotel, Library Bar, 46 Bar.

NBC : Green is Universal : Green Week

2010-01-29T14:00:00.012-05:00

We were proud to participate in a global movement. We developed 24+ illustrations that represented participating Networks that hung in the windows of 30 Rock : Rockefeller Center as well as outfitted the NBC Experience Store. All Illustrations were hand painted on recycle cardboard boxes made from paper waste from NBC executive offices.

OOBA™ :: EXPERIENCE the POWER of the FLOWER.

2010-01-22T10:16:00.004-05:00

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DustTag 2.0

2010-01-14T15:12:00.000-05:00

Graffiti Analysis 2.0: Digital Blackbook from Evan Roth on Vimeo.

DustTag Graffiti Analysis iPhone App

2010-01-06T22:35:00.001-05:00

Graffiti Analysis (iPhone) - DustTag v1.0 from Evan Roth on Vimeo.

OneTenCrew Films

2009-07-23T22:27:00.002-04:00

Company Reel 9/09 from Onetencrew Films on Vimeo.

Our Latest Reel.

Stay Tuned...

2009-06-12T22:46:00.001-04:00

Rebuild : Rebrand : Refresh : Reborn

2009-06-03T12:27:00.008-04:00

THE PARAMOUNT HOTEL :
VJF + INC has been awarded the total rebranding initiative for the Paramount Hotel in New York : Time Square. With the original vision of Ian Schrager and designed by Philippe Starck, this Classic New York Landmark has inspired the best of the best...it is truly an honor for me and my team be a part of this majestic project, which will remain true to its style and evolve with timelessness.

Library Bar : The Paramount Hotel : New York

2009-06-03T12:12:00.008-04:00

I just finished another amazing collaboration with designer/friend Robert McKinley at the newly renovated Paramount Hotel in New York City. The concept was to create graffiti inspired alphabet and numerical system that wrapped the entire base of the bar (roughly 300sq feet) as well as, hand write each title for over 400 black and white painted library books. Here are some work in progress images. Polished Shots to come soon. Thx to EWOK 5MH and MEZ INC for their contributions.

The Teepee Collaborative Summer 2009

2009-05-29T10:40:00.003-04:00

The Surf Lodge...The TeePee Invitaional. These teepees will be auctioned off at the end of the summer and all proceeds will go towards the restoration of the Montauk Skate Park.

The Teepee Collaborative Summer 2009 from Rogan Loomstate on Vimeo.

Project Westchester : Under 20 Q's : Interview With Andrew Keegan

2009-05-09T21:35:00.002-04:00

The next in line was Andrew Keegan, Who Plays Twin in the series.

Read More...

Project Westchester : Under 20 Q's : Interview With Don Capria

2009-05-09T21:31:00.003-04:00

Canadian Film Critic Interview with Writer/Director of Project Westchester Don Capria.

Read More...

UNORTHODOX STIPULATION #8: WESTCHESTER (2009)

2009-05-09T21:19:00.006-04:00

As we get more and more interest in Project Westchester, we caught the eye of a Canadian film critic who has shown much love to our project and has begun interviewing the writer + cast and crew.

Inside Westchester

2009-04-01T23:52:00.003-04:00

As we gain momentum with Project Westchester, we put together a brief behind the story segment to tell the story through the words of the writer/director and producers. Join our Fan Page on Facebook. We appreciate eveyone's support.

MAKE A NOTE OF IT

2009-02-17T11:22:00.003-05:00

The fast growing art culture site has changed its name. View some recent works on the re-branding of Arizona Bev. Co. + more.
http://artst.com/profile/factone

ORIGINAL LINE UP : DF CREW

2008-11-28T00:36:00.002-05:00

A quick scan from my black book...from back in the days in the SVA cafeteria, bombing blk books. Who even went to class ?...all we learned was from each other...

KAWS : GERING & LOPEZ : GALLERY NY

2008-11-28T00:12:00.005-05:00

Show is running November 6th thru December 23rd. It is a must see.

0VER-PROTECTIVE

2008-11-27T23:49:00.006-05:00

Just discovered this helmet brand RUBY out of Paris. Inspired by Steve McQueen, this brand provides slick looks and safety for everyday hero's and heroins...these super glossy retro dome-caps come in a multitude of styles and colors... so, all you Vespa jockeys can rock the freshest hat in town. Zoom...Zoom.

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This is the first Signature edition by Artist/Illustrator HONET.

ADIDAS BLACK TIE

2008-11-27T23:29:00.003-05:00

Special edition Black Tie Adidas. SuperFly.

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A LOOK INSIDE

2008-11-17T21:54:00.004-05:00

The New CAIN LUXE...good friend Rob McKinley (PM, Goldbar, Cain, The Surf Lodge) pulled it off again...Congrats.

CHARLIE MURPHY

2008-11-09T20:46:00.005-05:00

Had the opportunity to connect with client/friend Rich Murphy and Charlie Murphy ( Chappelle Show) at the Catch gig in Stamford...after the show in the penthouse suite.

CHARLAAAY MURPHAAAY!!!

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Plus, Big Up to Freez-Luv...

NEW GOLDBAR INSTALL

2008-11-02T00:10:00.002-04:00

The GoldBar bathrooms needed a little update...

KANYE Vs. MIGHTY MOS DEF

2008-11-01T23:38:00.004-04:00

You be the judge...

PROJECT WESTCHESTER

2008-10-31T23:58:00.004-04:00

A new project I am collaborating on with Andrew Keegan...and OneTenCrew Films...Stay tuned...this ones gonna getcha...

CRS : US Placers Official Video

2008-10-31T23:50:00.006-04:00

THE CAIN FAMILY

2008-10-31T23:44:00.004-04:00

...minus a few...A great photo take by good friend and photographer Joe Termini of the new CAIN Family...Love the cameos...you know who you are...

CAIN LUXE

2008-10-25T09:19:00.006-04:00

The rebirth of the young, but legendary CAIN. New Look, New Vibe, same place. I had been working with Jamie, Rob and the CAIN crew since they opened their doors in October of '04 and fully support the evolution...we've developed the new branding as well as all you have seen in the past...Introducing the new CAIN LUXE.

Vapor Water

2008-10-25T09:02:00.008-04:00

Another new product I designed for AriZona Bev Co. An electrolyte infused Water using vapor distilled filtration. Basically the purest form of water and as natural as it can get, without drinking rain.

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Interior Design Magazine

2008-10-25T08:56:00.009-04:00

The Graffiti Art Installation I did for GoldBar was featured as the spotlight spread in the April Edition of Interior Design Magazine.

The Surf Lodge : Montauk

2008-10-24T21:03:00.008-04:00

New project in conjunction with Jamie Mulholland, Jayma Cardoso, Robert McKinley and Steven Kamali. We branded the entire property as well as created the Summer Lovin' mural in Sam Talbot's Restuarant.

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The Last 6 Months

2008-10-24T21:01:00.002-04:00

Haven't had a chance to post anything new...so I am going to try and rewind that last 6 months or so...

Q - GETTIN UP

2008-10-10T15:09:00.001-04:00

Q...Gettin' Up..dope new video.

All City Video : Promo Van

2008-04-17T21:56:00.008-04:00

I designed and painted one of a series of All City demo vans for street sampling.

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All City NRG : Hits the Streets

2008-04-17T21:27:00.008-04:00

: NEW YORK : MIAMI : CHICAGO MRKTS :

I'ts officially out in select markets. We have gotten an unbelievable response from both the beverage industry and street dwellers alike. Please continue to support the product as we are heading into our spring / summer season and expect to go national by fall 2008.

Huge thanks to AriZona Beverage Co. for making this possible.

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Virtual Graffiti : Times Square

2007-10-20T16:21:00.000-04:00

What a rush...MPIRE hits the big time! Driving down 42nd Street to see our artwork illuminating 55 feet tall. We showcased 8 pieces of art we did for AZ in the center of Times Square. 0n October 19th, 2007 our artwork flashed in front of millions of New Yorkers announcing the new drinkarizona.com website and tantalizing the taste buds of consumers with our graff inspired designs. Stay tuned for more flix and posting and another chance to see our name in lights!

DrinkArizona.com

2007-10-11T13:30:00.000-04:00

As of October 10th , 2007 the official website of AriZona Bev. Co. is live. Check it out and let us know what you think. The site was designed, scripted and developed by the tireless Mpire Creative crew : Moon, Scott Buckets, Marvyn, Bill, Myself and team... BIG UP for all your efforts...thx Wes and everyone at AZ for giving us complete creative autonomy. Musical Jukebox featuring original beats from Scott Buckets, and original music from Skye Marona, This Blue Holiday, Laser Blade, Butter Versus, and Ginger Rose. Plus a spotlight feature of yours truly in the featured artists section. All the art was inspired by the beautiful packaging artwork and tweaked with a hint of urban funk.

Here's to your health...Enjoy!

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A YEAR IN THE MAKING : AZ WEB LAUNCH

2007-10-06T21:14:00.000-04:00

After almost a year in the making, we are proud to announce the official lauch of the AriZona Bev. Co. website. drinkarizona.com is the spot. We've accumulated quite a scrap book of work; from sketches and layouts to pages or written words and scribbles repositioning their brand and voice. It has been a great trip so far...the AZ guys are the best to work with...they just get it! Big up to Wes, Don, Jim, John and John (you know who you are).

As of Tuesday Oct. 8th the world can now see what we've been up to.

RELAPSE

2007-09-27T21:55:00.001-04:00

Damn...it's been about 13 years between when I did my last production with DF Crew in Patterson NJ, 1994 (Fact One : Kaws : Sub : Gaze : Cycle : T-Dee : Jive : Emit). I think Kaws and I ventured off and copped some beans and rice from some little authentic Mexican joint. Anyway, Musica was one of my first pieces since then. It was part of the Goldbar Graff installation that I did back in January of 2007. I now have the ever growing itch to get back out there and spread my wings. Although family and day-to-day biz keep me bound to this effen machine.

Fact : Patterson NJ 1994 (bad flik)

Musica 2007 : Goldbar

ARIZONA GRAFF SWEATSHIRT

2007-09-26T12:23:00.000-04:00

As a spin off of the graff theme of the All City Cans and the NEW AriZona website (drinkarizona.com : not yet live) we are doing a series of apparel designs as well. The line consists of sweatshirts, trucker hats, tees, beaters (tanks) and more, even coolers. Stay tuned for more images.

HYPOTONIC

2007-09-25T16:41:00.000-04:00

This is another drink we collaborated with AriZona Bev। Co. and Pro Tennis Player Andy Roddick on. It is a vitamin infused sports drink (better for you than Gatorade). We launched the first flavor (Lemon-Lime) in conjunction with the 2007 US Open. The product hit the streets the first week in Sept. look for it. Also, aids well for hangovers : ) !

GOLDBAR

2007-09-25T16:18:00.000-04:00

We worked with good friend and world renowned designer Rob McKinley (PM, CAIN, GOLDBAR) on the space and designed a graffiti installation that carried through out the entire space including the VIP DJ Booth, Foyer and all 5 bathrooms. All graffiti was done in Italian (worded by Marco La Villa who also developed the menu) and has gotten international recognition. A Spotlight centerfold article was published in Interior Design Magazine (March 07).

GOING ALL CITY

2007-09-25T16:03:00.000-04:00

// NRG // energy drink

This is a series of limited edition graffiti inspired cans we designed with AriZona Bev Co. which will be in production within the next few weeks and distributed Nationally / Internationally by the end of Oct. 2007. We have been working with them on a series of projects...which I'll share later.