7.25.2010
7.24.2010
6.14.2010
DF Reunion : May 2010 : Fact One
Here is the wall folks...FACT ONE. EWOK 5MH. EMIT. GAZE. NOBLE. CYCLE. SUB. RAPES. EAST. LEAD. MERZ. RISK 9. QUEEN ANDREA. JIVE. T-DEE.
6.13.2010
5.14.2010
2.21.2010
Christie's Green Auction + GIU : A Bid to Save the Earth
We are partnering with Green is Universal + Christie's Auction House to do a visual bridge between the windows of Christie's and NBC at 30 Rock that cross 49th Street. The concept is to have the 2 windows "Talk to Each Other". We will reveal the outcome shortly. Stay tuned...in the meantime please sign up to be a part of this very important movement at abidtosavetheearth.org or greenisuniversal.com . Thank You!


2.16.2010
Interview Magazine : 40th Anniversary : Good Units
THE CHAIR : Good Units
1.29.2010
GOOD B™ :: Urban Goggle Hat :: Preview
Paramount Hotel : Rebrand
We've completed the first phase of the rebranding / redesign effort for The Paramount : Hotel New York.
We designed and rebranded the entire ID package + interiors for the main Hotel, Library Bar, 46 Bar. More to come...




We've completed the first phase of the rebranding / redesign effort for The Paramount : Hotel New York.
We designed and rebranded the ID and interiors or the main hotel, Library Bar, 46 Bar.
We designed and rebranded the entire ID package + interiors for the main Hotel, Library Bar, 46 Bar. More to come...




We've completed the first phase of the rebranding / redesign effort for The Paramount : Hotel New York.
We designed and rebranded the ID and interiors or the main hotel, Library Bar, 46 Bar.
NBC : Green is Universal : Green Week
We were proud to participate in a global movement. We developed 24+ illustrations that represented participating Networks that hung in the windows of 30 Rock : Rockefeller Center as well as outfitted the NBC Experience Store. All Illustrations were hand painted on recycle cardboard boxes made from paper waste from NBC executive offices.


1.14.2010
1.06.2010
7.23.2009
6.12.2009
6.03.2009
Rebuild : Rebrand : Refresh : Reborn
THE PARAMOUNT HOTEL :
VJF + INC has been awarded the total rebranding initiative for the Paramount Hotel in New York : Time Square. With the original vision of Ian Schrager and designed by Philippe Starck, this Classic New York Landmark has inspired the best of the best...it is truly an honor for me and my team be a part of this majestic project, which will remain true to its style and evolve with timelessness.

VJF + INC has been awarded the total rebranding initiative for the Paramount Hotel in New York : Time Square. With the original vision of Ian Schrager and designed by Philippe Starck, this Classic New York Landmark has inspired the best of the best...it is truly an honor for me and my team be a part of this majestic project, which will remain true to its style and evolve with timelessness.
Library Bar : The Paramount Hotel : New York
I just finished another amazing collaboration with designer/friend Robert McKinley at the newly renovated Paramount Hotel in New York City. The concept was to create graffiti inspired alphabet and numerical system that wrapped the entire base of the bar (roughly 300sq feet) as well as, hand write each title for over 400 black and white painted library books. Here are some work in progress images. Polished Shots to come soon. Thx to EWOK 5MH and MEZ INC for their contributions.








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