Rebuild : Rebrand : Refresh : Reborn

THE PARAMOUNT HOTEL :
VJF + INC has been awarded the total rebranding initiative for the Paramount Hotel in New York : Time Square. With the original vision of Ian Schrager and designed by Philippe Starck, this Classic New York Landmark has inspired the best of the best...it is truly an honor for me and my team be a part of this majestic project, which will remain true to its style and evolve with timelessness.

Library Bar : The Paramount Hotel : New York

I just finished another amazing collaboration with designer/friend Robert McKinley at the newly renovated Paramount Hotel in New York City. The concept was to create graffiti inspired alphabet and numerical system that wrapped the entire base of the bar (roughly 300sq feet) as well as, hand write each title for over 400 black and white painted library books. Here are some work in progress images. Polished Shots to come soon. Thx to EWOK 5MH and MEZ INC for their contributions.